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About — 01 / 05

The people behind it all

Success comes from two variables done well: proper planning and excellent execution. We’re an integrated creative network built to deliver both — across strategy, production, digital, media, and PR.

Our Story

Born in 2006.

Two marketers, one execution gap, and a conviction that strategy and craft should never live in separate rooms.

2006
Stride Studio

Founded as a creative and production studio serving regional brands — El Sewedy Electric, Atyab, Franke. Offline media, TV, radio, OOH, and 2D/3D production.

2017
Innovation PR joins

A fully integrated PR agency added to the network — public relations, media consultancy, event organisation, digital and print PR, crisis management.

2019
DO2 — Brands Digital Oxygen

Digital media buying arm established — Burger King, Applebee’s, IHOP. Programmatic, trading, growth hacking, and digital transformation audits.

Today
Three cities. Eight countries.

A regional network spanning Dubai, Cairo, and Riyadh — operating across eight countries with an integrated stack of creative, digital, PR, and media buying.

Our Approach

Three pillars.

A brilliant strategy without execution is useless. Execution without strategy is aimless. Our approach sits on three non-negotiables.

01
Breakthrough

The work must create distinction, not just presence.

02
Brand

We are building brands, not feeding channels.

03
Execution

Our edge is not only in ideas, but in how well those ideas survive delivery.

Research Strategise Develop Execute Measure

Leadership

The founders.

Founded in 2006 by 2 marketers and 1 creative director who saw the same execution gap in communications.

Amr Daif
Managing Partner • Co-Founder
Amr ElBagoury
Managing Director • Co-Founder
M. Hady
Chief Creative Officer • Co-Founder

The alliance

The network.

Five partners, one operating model. Each brings a discipline of its own; together they cover the full journey — from the first idea to launch and growth.

Creative core

Müller’s Communications

Brand strategy, creative direction and content production — the studio at the centre of the network.

CairoRiyadh
Strategy & activation

DO²

A formula for success: data-led strategy and activation engineered for measurable outcomes.

StrategyGrowth
Communications · Pakistan

Manhattan Communications

Integrated communications and public relations built specifically for the Pakistani market.

PakistanPR
PR & reputation

Innovation-PR

“Be the change.” Reputation, influence and earned attention that move brands forward.

ReputationInfluence
Production

Stride Studios

A production studio delivering broadcast-quality film and content, end to end, at pace.

FilmProduction

The network

Three specialised agencies, one roof. Explore our network →

Next — Work with us

All we love to do
is to create.