Burger King – AFCON EGYPT 2019

Burger King

2019

THE OBJECTIVES

Create Brand Awareness & Engagement, Focus on brand quality FLAMED GRILLED not fried like competitor
 and Use the keyword KING
4-Cheering tone


THE AUDIENCE

Young adults
 16 to 30 Cool


THE SERVICES

Create Animated cheering copy (1 minute) with special characters regarding Burger king AFCAN supporting our Egyptian National team,

video

Molok Eltashge3

Call for action at end of the copy (selfie with BK crown exist with TASHGE3 KING MEAL & get a digital code to redeem it from any branch or delivery)
.

raise

Call for action at end of the copy (selfie with BK crown exist with TASHGE3 KING MEAL & get a digital code to redeem it from any branch or delivery)


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RESULTS

Curegame is a transmedia device at the heart of which is a mobile application downloadable for free on smartphone and tablet. It offers an interactive route in the streets of Cureghem to discover its people and its history. The application is complemented by a documentary and a destination guide teachers.

Total Views

2.2 M+

Reach

4.3+ million

ENGAGEMENT

1.6+million

impressions

11+ million