A federal awareness campaign biodiversity issues

The preservation of biodiversity is a major issue that concerns us all. But few are who are aware of its importance and the role they can play. This is why federal government is launching a massive awareness campaign aimed at both the grand public and businesses.

TERRE DES HOMMES

2019

THE OBJECTIVES

Raise awareness and help companies to undertake a voluntary approach to preservation of biodiversity and ecosystem services and enable consumers to choose products and producers that are more respectful of biodiversity.

THE AUDIENCE

Belgian businesses and consumers

THE SERVICES

Developed over 3 years and mainly focused on the web, the campaign is deployed in parallel with the two target audiences in three stages: a teaser phase, an awareness phase and a mobilization phase.

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MIGRATION

As a second step, a series of educational videos were evidence of threats to biodiversity.

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Raise awareness and help companies to undertake a voluntary approach to preservation of biodiversity and ecosystem.

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RESULTS

Curegame is a transmedia device at the heart of which is a mobile application downloadable for free on smartphone and tablet. It offers an interactive route in the streets of Cureghem to discover its people and its history. The application is complemented by a documentary and a destination guide teachers.

VISITES

17 000+

ARTICLES

17 000+

ENGAGEMENT

17 000+