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Burger King | Cheering meter

  • The activation is based on a detected meter that decides the highest tone of your voice.
  • It requires one to stand in front of an app & with the loudest tone of one’s voice says “Maaasrr” as the cheering word motto, it makes a certain reach of the meter.
  • The activation will be held till the World Cup under the hashtag of “shaga3_mn_albak” .
  • First 10 to get it right will win free coupons of a Whopper Meal coupon Valid for 3 Months & T-shirts.

Burger King | Egypt

2018-06-14

THE OBJECTIVES

Creating more traffic to the page & hype for the world cup. Engaging more people & increase restaurant sales.

THE AUDIENCE

THE SERVICES

activation Advertising concept content Creative Designs Marketing Social Media

For registration, participants was to purchase “King Tashgee3” Meal or any large meal. Open App & Inserts the receipt number, customer name & mobile number into the application & his phone number. Their details was transferred to be added to the database. Rewards are 10 Shirts for Top Grand winners & Coupons on spot for all participants

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Cheering meter

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Burger King | Cheering meter

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RESULTS

Reach

581,220

Engagement

+2K

NEXT PROJECT

Q Foods