Burger King | Cheering meter

  • The activation is based on a detected meter that decides the highest tone of your voice.
  • It requires one to stand in front of an app & with the loudest tone of one’s voice says “Maaasrr” as the cheering word motto, it makes a certain reach of the meter.
  • The activation will be held till the World Cup under the hashtag of “shaga3_mn_albak” .
  • First 10 to get it right will win free coupons of a Whopper Meal coupon Valid for 3 Months & T-shirts.

Burger King | Egypt

2018-06-14

THE OBJECTIVES

Creating more traffic to the page & hype for the world cup. Engaging more people & increase restaurant sales.

THE AUDIENCE

THE SERVICES

Social Media Management

For registration, participants was to purchase “King Tashgee3” Meal or any large meal. Open App & Inserts the receipt number, customer name & mobile number into the application & his phone number. Their details was transferred to be added to the database. Rewards are 10 Shirts for Top Grand winners & Coupons on spot for all participants

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Cheering meter

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Burger King | Cheering meter

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RESULTS

Reach

581,220

Engagement

+2K

NEXT PROJECT

Q Foods