Cinnabon
2019-07-15
Reposition Women's image from the amateur to the expert cheerer and associate Cinnabon with watching Football Matches at home.
Higher/middle class ladies, Gen Z females
We created a catchy tagline " لفنها كورة مع سينابون " to reflect how woman's is a good known with football like men's so we make a 3 copies mainly to target women from different age brackets ( Teenagers, adults, millennials)
This copy mainly focuses on adult women and their expertise in tactical plan in soccer while watching Egypt’s match on the TV with their essentials on the table and the hero is Cinnabon’s cheering box.
The copy mainly focuses on teenagers girls, On their way to the stadium and that they are ready to cheer for Egypt filled with energy and excitement with their Cinnabon’s “ready to go products”.
The copy focuses on gen z girls and their assurance and confidence of explaining to a group of friend the actual meaning of off-side with showing the offside movements with Cinnabon products to be clearly explained with simple examples.
Cheering BonBites Box Front & Back Packaging Design
Reposition women’s image from the amateur to the expert cheerer
Curegame is a transmedia device at the heart of which is a mobile application downloadable for free on smartphone and tablet. It offers an interactive route in the streets of Cureghem to discover its people and its history. The application is complemented by a documentary and a destination guide teachers.
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Cinnabon Digital Campaign