Background
Dreem Crème Caramel, a popular dessert brand, sought to refresh its market presence and strengthen its connection with consumers. The unique aspect of their product – flipping the dessert before enjoying it – inspired a creative campaign that emphasized this satisfying and playful action.
The goal was to create an engaging TV commercial (TVC) that not only highlighted the distinctive flipping feature of Dreem Crème Caramel but also conveyed a broader message of transformation and positivity. The campaign aimed to reinforce the brand’s identity and boost consumer engagement and sales.
The central insight was that flipping Dreem Crème Caramel is a simple yet delightful action that can turn an ordinary moment into something special. This led to the creation of the tagline: “Flip it…it fixes anything.” The idea was to showcase how a small, enjoyable action like flipping a dessert can bring joy and positivity, even in mundane or challenging situations.
Dreem
2024-08-01
Objective The goal was to create an engaging TV commercial (TVC) that not only highlighted the distinctive flipping feature of Dreem Crème Caramel but also conveyed a broader message of transformation and positivity. The campaign aimed to reinforce the brand's identity and boost consumer engagement and sales.
Visuals: High-quality, close-up shots of the flipping action highlight the creamy texture and rich caramel layer of the dessert. Music: An uplifting and catchy tune underscores the playful and positive vibe of the commercial. Narration: A warm, reassuring voiceover delivers the tagline: "Flip it...it fixes anything."
The unique concept and memorable tagline boosted Dreem Crème Caramel's visibility and recall.
Positive feedback and social media interactions indicated a strong emotional connection with the brand.
The campaign contributed to a significant increase in sales, demonstrating the power of a well-executed, insight-driven marketing strategy