Eva Man Look Brand – Lock on the Look

Background

Eva Cosmetics introduced the Man Look brand, focusing on grooming solutions for modern young men seeking trendsetting products that boost confidence.

Creative: Lock on the Look

The creative concept “Lock on the Look” emphasized how ManLook Gel mirrors the wearer’s persona, empowering with a unique style. Young Egyptian actor Eslam Gamal and rap artist Arsenic were chosen as ambassadors to embody the brand’s confidence and trendsetting image.

Execution

• Digital Presence: Showcased Eslam Gamal and Arsenic using ManLook Gel on social media.
• Storytelling: Created videos demonstrating how the gel enhances personal style and boosts self-assurance.
• Interactive Campaigns: Engaged consumers through polls and challenges related to grooming and confidence.