EVA | MANLOOK

Eva Man Look Brand – Lock on the Look

Background

Eva Cosmetics introduced the Man Look brand, focusing on grooming solutions for modern young men seeking trendsetting products that boost confidence.

Creative: Lock on the Look

The creative concept “Lock on the Look” emphasized how ManLook Gel mirrors the wearer’s persona, empowering with a unique style. Young Egyptian actor Eslam Gamal and rap artist Arsenic were chosen as ambassadors to embody the brand’s confidence and trendsetting image.

Execution

  • Digital Presence: Showcased Eslam Gamal and Arsenic using ManLook Gel on social media.
  • Storytelling: Created videos demonstrating how the gel enhances personal style and boosts self-assurance.
  • Interactive Campaigns: Engaged consumers through polls and challenges related to grooming and confidence.

EVA

2023-10-10

THE OBJECTIVES

Brand Positioning: Reinforce Man Look as a brand for trendy, self-assured males. Product Differentiation: Highlight the uniqueness of ManLook Gel, reflecting the consumer's personality. Consumer Engagement: Establish a strong connection with the target audience through relatable ambassadors.

THE AUDIENCE

A, B+ , B, C+ , teenage، Men

THE SERVICES

Creative Digital Copy OOH Photography TV & Production TVC

TV creative campaign

video

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Screen shoots

raise

RESULTS

Brand Positioning: Reinforce Man Look as a brand for trendy, self-assured males. Product Differentiation: Highlight the uniqueness of ManLook Gel, reflecting the consumer's personality. Consumer Engagement: Establish a strong connection with the target audience through relatable ambassadors.

Brand Image Enhancement

Positioned Man Look as a brand for confident, stylish individuals.

Product Recognition:

ManLook Gel associated with personal style and confidence.

Consumer Connection:

High social media engagement, indicating a strong resonance with the audience.

Sales Boost:

Significant increase in ManLook Gel sales due to unique positioning and effective marketing.

TV Views