TawTaw Phantom

Introduction:

TawTaw introduced its new line of cookies under the brand name TawTaw Phantom, aiming to position it as a trendy and delicious snack. The 360 campaign employed a comprehensive marketing approach, including a TV commercial featuring famous Al Ahly FC player Percy Tau and popular Egyptian actor Khalid Eliesh. The TVC highlighted the exciting flavors of TawTaw Phantom cookies, appealing to a broad audience through a trendy and upbeat song that encapsulated the essence of the product.

Strategy and Execution:

1. Influencer Collaborations: Partnering with Percy Tau from Al Ahly FC and Khalid Eliesh, both well-known figures in sports and entertainment, added credibility and broadened the campaign’s reach. The influencers served as brand ambassadors, endorsing the new TawTaw Phantom cookies.
2. TV Commercial: The TVC featured Percy Tau and Khalid Eliesh enjoying the delicious TawTaw Phantom cookies in various settings, portraying the cookies as a versatile snack suitable for all occasions. The commercial highlighted the product’s flavors and textures, enticing viewers with its appeal.
3. Trendy Song: A trendy and upbeat song was incorporated into the TV commercial to capture the attention of viewers and create a memorable association with TawTaw Phantom cookies. The song reflected the modern and enjoyable aspects of the product, enhancing its appeal to a younger demographic.
4. 360-Degree Marketing: The campaign extended beyond TV to incorporate social media, digital marketing, influencer collaborations, and in-store promotions, ensuring a comprehensive and cohesive marketing approach. Social media engagement was amplified through behind-the-scenes content, interactive posts, and user-generated content initiatives.
5. Product Sampling: To drive product trial and encourage consumer feedback, TawTaw organized product sampling events at high-traffic locations and engaged with customers to gather insights and testimonials about TawTaw Phantom cookies.