TAWTAW الناس كلها هتاوتاو

TawTaw TVC campaign

Taw Taw is a wonderful combination of marshmallow and biscuit that we’d like to introduce to the audience, the product’s name gave it a unique identity and edge, therefore it calls for a cool and catchy commercial.

TawTaw launched a 360-degree marketing campaign to introduce its new Phantom cookies. The campaign’s core strategy was to make “TawTaw” a memorable brand by embedding it in a catchy and familiar jingle that resonated with audiences. By using the famous tune of “الاساتوك,” performed by Khaled Elish and Hamdy Batchan, with a modern twist, the campaign aimed to captivate viewers and ensure the brand’s name stuck in their subconscious.

Strategy and Execution:

Jingle Creation: The campaign centered on a jingle using the tune of the popular “الاساتوك” song, updated with a modern twist. The jingle repeated the word “TawTaw” to embed it in viewers’ minds.
Celebrity Endorsements: Khaled Elish and Hamdy Batchan, key performers of the original song, were featured to add authenticity and appeal. Their involvement helped connect with both nostalgic fans and new audiences.
TV Commercial: The TVC showcased the celebrities enjoying TawTaw Phantom cookies while performing the catchy jingle. The visuals and upbeat music aimed to captivate and engage viewers.
Social Media Campaign: The jingle and TVC were shared on social media platforms like Facebook, Instagram, and TikTok. Interactive content encouraged users to create their own versions of the jingle, using the hashtag #TawTawJingle.
User-Generated Content: Consumers were invited to participate in a challenge by sharing videos of themselves singing or dancing to the jingle. The best entries were featured on TawTaw’s social media pages.
Influencer Collaborations: Influencers and content creators were engaged to perform and share their interpretations of the jingle, further amplifying its reach.
In-Store Promotions: In-store displays and promotions reinforced the campaign message and encouraged immediate purchases.

TAWTAW

2020-11-25

https://www.facebook.com/TawTaw-273642436455722/

THE OBJECTIVES

Our Aim is to make this brand memorable, so creating a jingle that the audience is already familiar with is half of the success, the other half depends on making this film visually stunning, unique and different than any other competitor. Creating a light and slightly humorous situations will contribute to making a huge impact on the audience and will make them engaged with the product. so in-order to achieve this different look we are going to make our film look like as if it’s one shot, for each location we are going to have long takes and will be transitioning between one location and the other with a creative transition or camera movement. The element of surprise is something that we have to maintain throughout our film, starting with introducing Khaled Elish as our main hero till revealing Hamdy Batchan inside our film will grab the audiences’ attention from the very first moment till they very end. our music will be implementing various elements and infusing different genres in the track rather than the original one. This will contribute into creating different situations and exploring different environments.