TawTaw TVC campaign
Taw Taw is a wonderful combination of marshmallow and biscuit that we’d like to introduce to the audience, the product’s name gave it a unique identity and edge, therefore it calls for a cool and catchy commercial.
The key to the success of this commercial is trying to make Taw Taw a memorable word/brand in the viewer’s subconscious by embedding the word TawTaw in a catchy familiar jingle that clings to the audiences’ ear. It will be using the tune of the famous الاساتوك (performed by Khaled Elish vs. Hamdy Batchan ) with a modern twist.
Our Aim is to make this brand memorable, so creating a jingle that the audience is already familiar with is half of the success, the other half depends on making this film visually stunning, unique and different than any other competitor. Creating a light and slightly humorous situations will contribute to making a huge impact on the audience and will make them engaged with the product. so in-order to achieve this different look we are going to make our film look like as if it’s one shot, for each location we are going to have long takes and will be transitioning between one location and the other with a creative transition or camera movement. The element of surprise is something that we have to maintain throughout our film, starting with introducing Khaled Elish as our main hero till revealing Hamdy Batchan inside our film will grab the audiences’ attention from the very first moment till they very end. our music will be implementing various elements and infusing different genres in the track rather than the original one. This will contribute into creating different situations and exploring different environments.
B class C class Age between 8 years and 25 years old
TVC, Digital copy , outdoors, social media