Atyab Foods

The preservation of biodiversity is a major issue that concerns us all. But few are
who are aware of its importance and the role they can play. This is why
federal government is launching a massive awareness campaign aimed at both the grand
public and businesses.

atyab foods

2019-07-02

THE OBJECTIVES

Raise awareness and help companies to undertake a voluntary approach to preservation of biodiversity and ecosystem services and enable consumers to choose products and producers that are more respectful of biodiversity.

THE AUDIENCE

Belgian businesses and consumers

THE SERVICES

advertising creative designs marketing Packaging poster tvc

Developed over 3 years and mainly focused on the web, the campaign is deployed in parallel with the two target audiences in three stages: a teaser phase, an awareness phase and a mobilization phase.

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Lebanese

Curegame is a transmedia device at the heart of which is a mobile application downloadable for free on smartphone and tablet. It offers an interactive route in the streets of Cureghem to discover its people and its history. The application is complemented by a documentary and a destination guide teachers.

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luncheon

Curegame is a transmedia device at the heart of which is a mobile application downloadable for free on smartphone and tablet. It offers an interactive route in the streets of Cureghem to discover its people and its history. The application is complemented by a documentary and a destination guide teachers.

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Chicken

Curegame is a transmedia device at the heart of which is a mobile application downloadable for free on smartphone and tablet. It offers an interactive route in the streets of Cureghem to discover its people and its history. The application is complemented by a documentary and a destination guide teachers.

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Kitchen

Curegame is a transmedia device at the heart of which is a mobile application downloadable for free on smartphone and tablet. It offers an interactive route in the streets of Cureghem to discover its people and its history. The application is complemented by a documentary and a destination guide teachers.

MIGRATION

As a second step, a series of educational videos were evidence of threats to biodiversity.

raise

Raise awareness and help companies to undertake a voluntary approach to preservation of biodiversity and ecosystem.

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RESULTS

Curegame is a transmedia device at the heart of which is a mobile application downloadable for free on smartphone and tablet. It offers an interactive route in the streets of Cureghem to discover its people and its history. The application is complemented by a documentary and a destination guide teachers.

VISITES

17000+

ARTICLES

25000+