Eva Man Look Expert – Trust Coming From Above

Background

Eva Cosmetics, a leader in Egypt’s personal care industry, launched Man Look Expert to enhance its male grooming brand, Man Look. This new line aimed to provide advanced, professional-level grooming solutions.

Creative : Trust Coming From Above الثقه جايه من فوق

The campaign, “Trust Coming From Above,” highlighted Man Look Expert’s superior quality. The creative team selected actor Yusuf Elkedwany and rap singer Karim Enzo as brand ambassadors to maximize reach and resonance.

Ambassador Selection

• Yusuf Elkedwany: Popular for his authentic presence, appealing to young audiences.
• Karim Enzo: Dynamic rapper, bringing a contemporary edge and broadening appeal.
  

  Execution

  Digital Campaigns:

  • Shared engaging content on social media featuring both ambassadors.
  • Hosted live Q&A sessions and grooming tutorials.

  Experiential Marketing:

  • Live events and pop-up stations with Yusuf and Karim demonstrating product use.

  Traditional Media:

  • Print and TV ads highlighting product benefits with both ambassadors.