EVA | Expert

Eva Man Look Expert – Trust Coming From Above

Background

Eva Cosmetics, a leader in Egypt’s personal care industry, launched Man Look Expert to enhance its male grooming brand, Man Look. This new line aimed to provide advanced, professional-level grooming solutions.

 

Creative : Trust Coming From Above الثقه جايه من فوق

The campaign, “Trust Coming From Above,” highlighted Man Look Expert’s superior quality. The creative team selected actor Yusuf Elkedwany and rap singer Karim Enzo as brand ambassadors to maximize reach and resonance.

Ambassador Selection

  • Yusuf Elkedwany: Popular for his authentic presence, appealing to young audiences.
  • Karim Enzo: Dynamic rapper, bringing a contemporary edge and broadening appeal.

    Execution

    Digital Campaigns:

    • Shared engaging content on social media featuring both ambassadors.
    • Hosted live Q&A sessions and grooming tutorials.

    Experiential Marketing:

    • Live events and pop-up stations with Yusuf and Karim demonstrating product use.

    Traditional Media:

    • Print and TV ads highlighting product benefits with both ambassadors.

 

Eva Cosmetics

2023-06-15

THE OBJECTIVES

Reinforce Brand Trust: Build upon the established trust of the Man Look brand. Introduce Innovation: Incorporate new technologies for comprehensive personal care. Grow Market Presence: Expand appeal to a younger demographic.

THE AUDIENCE

A, B+ , B, C+ , teenage، Men

THE SERVICES

Digital Copy OOH TV & Production TVC

TV creative campaign

photo
photo
photo
photo
photo
Screen shots

raise

RESULTS

Increased Brand Trust: Significant rise in customer loyalty and positive feedback. Expanded Reach: Broadened brand appeal, engaging diverse audiences. Market Penetration: 25% growth in market share within six months. Consumer Engagement: High social media interaction rates. Sales Surge: 35% increase in sales.

Market Penetration

25% growth in market share within six months

Sales Surge

35% increase in sales

TV Views

30+ Millions

SM Views

45+ Millions

NEXT PROJECT

EVA | MANLOOK