Kamara Cake, a beloved brand in Egypt, sought to reinforce its position in the market by launching a heartwarming and relatable TV campaign. The initiative, titled “Cares About You,” aimed to highlight the comforting and dependable nature of Kamara’s sponge cake filled with cream or chocolate. By presenting the cake as a reliable companion during life’s challenging moments, the campaign endeared itself to consumers, went viral on social media, and strengthened Kamara’s brand presence.
Happy Sweet
2023-01-01
-Brand Emotion: Build an emotional connection with consumers, showing Kamara Cake as a reliable and comforting presence. -Awareness: Increase brand awareness and visibility in the Egyptian market. -Engagement: Encourage social media interactions and shares. -Sales: Boost product trial and sales.
B+ , B, C+ Kids , teenage
TV Creative , TV Campaign, OOH, Photography
Viral Impact: The relatable and emotional nature of the campaign struck a chord with viewers, leading to widespread sharing on social media. The hashtag #KamaraCares trended, significantly increasing the campaign's visibility. High Engagement: The campaign saw substantial user engagement, with numerous stories and posts about how Kamara Cake provided comfort. The user-generated content initiative boosted interaction and community-building. Brand Recognition: Surveys indicated a significant increase in brand recall and positive sentiment, with consumers associating Kamara Cake with emotional support and reliability. Sales Growth: Retailers reported a notable increase in sales of Kamara Cake, driven by the campaign’s emotional resonance and visibility. Positive PR: The campaign generated positive media coverage, highlighting Kamara’s innovative and heartwarming approach to marketing.
30+ Million
6+ Million