Shahd Chicken, a leading poultry brand, sought to refresh its packaging to better reflect its quality and appeal to modern consumers. Müller’s branding team was tasked with redesigning the packaging to enhance visual appeal, convey premium quality, and incorporate sustainability. The goal was to create packaging that stood out on shelves and communicated the brand’s values effectively.

1. Design Concept: Müller’s branding team developed a sleek and modern design with clean lines and vibrant colors. The new packaging features high-quality images of fresh, cooked chicken to emphasize product quality.
2. Visual Elements: The packaging included transparent elements for consumers to see the product, reinforcing trust. The use of appealing imagery and modern typography aimed to make Shahd Chicken stand out on the shelves.
3. Brand Messaging: Key product attributes, such as “Fresh,” “Premium Quality,” and “100% Natural,” were prominently displayed to communicate the benefits clearly to consumers.
4. Brand Logo: The Shahd Chicken logo was subtly refreshed to align with the new design aesthetic, ensuring brand consistency.
5. Eco-Friendly Packaging: Müller’s team chose recyclable and reduced-plastic materials for the new packaging, addressing consumer demand for sustainability. This commitment was highlighted on the packaging.
6. Consumer Feedback: Prototypes were tested with consumer focus groups to gather feedback on design appeal, functionality, and messaging clarity, influencing final design adjustments.
7. Launch Campaign: A holistic marketing campaign was rolled out, including in-store promotions, social media updates, influencer endorsements, and digital content that highlighted the new packaging and its benefits.