Shahd Chicken TV Campaign – “Restaurant at Home”

Introduction:

To introduce its new range of fully cooked chicken snacks and ready-to-eat products, Shahd Chicken launched the “Restaurant at Home” campaign. Targeting the Egyptian market, the campaign aimed to capitalize on the love for restaurant-style food by offering the convenience of enjoying it at home. The campaign enjoyed significant success, becoming a viral sensation on social media.

Strategy and Execution:

1. Creative Concept: Transform home dining into a restaurant experience with Shahd Chicken. Ads showcased families and individuals enjoying ready-to-eat products in familiar, humorous settings.
2. TV Commercials: A series of relatable and fun commercials illustrated how Shahd Chicken products bring restaurant-quality food home, ending with the tagline, “Restaurant at Home with Shahd Chicken.”
3. Social Media Campaign: The ads were shared on social media platforms, encouraging users to share their “Restaurant at Home” experiences with the hashtag #ShahdRestaurantAtHome.
4. User-Generated Content: A contest invited customers to share their creative Shahd Chicken meals, driving high engagement with prizes for the best entries.
5. Influencer Collaborations: Food bloggers and influencers shared their experiences, amplifying the campaign’s reach.