SHAHD Chicken | Restaurant at home

Shahd Chicken TV Campaign – “Restaurant at Home”

Introduction:

To introduce its new range of fully cooked chicken snacks and ready-to-eat products, Shahd Chicken launched the “Restaurant at Home” campaign. Targeting the Egyptian market, the campaign aimed to capitalize on the love for restaurant-style food by offering the convenience of enjoying it at home. The campaign enjoyed significant success, becoming a viral sensation on social media.

Strategy and Execution:

  1. Creative Concept: Transform home dining into a restaurant experience with Shahd Chicken. Ads showcased families and individuals enjoying ready-to-eat products in familiar, humorous settings.
  2. TV Commercials: A series of relatable and fun commercials illustrated how Shahd Chicken products bring restaurant-quality food home, ending with the tagline, “Restaurant at Home with Shahd Chicken.”
  3. Social Media Campaign: The ads were shared on social media platforms, encouraging users to share their “Restaurant at Home” experiences with the hashtag #ShahdRestaurantAtHome.
  4. User-Generated Content: A contest invited customers to share their creative Shahd Chicken meals, driving high engagement with prizes for the best entries.
  5. Influencer Collaborations: Food bloggers and influencers shared their experiences, amplifying the campaign’s reach.

Shahd Chicken

2022-06-30

THE OBJECTIVES

-Awareness: Introduce new Shahd Chicken fully cooked products. -Convenience: Highlight the ease and quality of the products. -Engagement: Foster social media interaction. -Sales: Boost product trials and sales.

THE AUDIENCE

THE AUDIENCE A+,A, B+ , B, C+ House wives, Young adults house wives, Youth, Teenage

THE SERVICES

Creative Digital Copy TV & Production TVC

TV Commercial, Social Media Campaign

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TVC SHOTS

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RESULTS

- Virality: The campaign’s humorous and relatable approach resonated with audiences, making the #ShahdRestaurantAtHome hashtag trend on social media. -Engagement: The contest generated thousands of user entries, increasing brand interaction and visibility. Brand Recognition: Surveys showed high recall of the campaign and its core message. -Sales Increase: A significant uptick in sales was reported for the new product range. -Positive PR: The campaign received favorable media coverage, further enhancing brand image.

TV Views

+10 Million

Social Media Platforms Views

+ 5 Million