Taw Taw | Strawberry

The Success of ‘What if Taw?’ Marketing Campaign by TAWTAW Biscuits

Introduction: TAWTAW Biscuits, a newly introduced product from Egypt, brings a fresh perspective with its appealing and endearing name. The marketing team developed a unique advertising approach for the launch of their new strawberry pie, incorporating a new language called “TAWTAW language” into a catchy song.

Campaign Overview: The campaign, titled ‘What if Taw?’, was rolled out in December 2021 across Egypt, Libya, and Sudan. This innovative approach aimed to capture the attention of consumers in a playful and engaging manner.

Key Strategies:

  1. Creative Concept: The campaign leveraged the invented “TAWTAW language” to create a whimsical and memorable experience for the audience.
  2. Regional Focus: By targeting markets in Egypt, Libya, and Sudan simultaneously, the campaign aimed to maximize visibility and impact.
  3. Product Highlight: The introduction of the new strawberry pie was a key focal point, emphasizing the uniqueness of the TAWTAW brand.

Economic Group

2021-12-29

THE OBJECTIVES

'What if Taw?' campaign by TAWTAW Biscuits was to promote their new strawberry pie creatively, increase brand awareness, drive sales, establish an emotional connection with consumers, and expand their market presence across Egypt, Libya, and Sudan.

THE AUDIENCE

Kids, Teenage, Youth B, C

THE SERVICES

360 campaign Creative Digital Digital Copy Social Media TV & Production TVC

video

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TawTaw Strawberry

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RESULTS

The 'What if Taw?' campaign generated significant buzz and interest among consumers in the target regions. The use of the TAWTAW language and the catchy song proved to be successful in creating brand recognition and driving sales of the new product.

TV Viewers

+ 40 Millions

Social media View

+ 4 Million