Zanussi Home Appliances TV Campaign – “Always Ahead”

Introduction:

Zanussi, a leading home appliance brand, launched the “Always Ahead” campaign to reinforce its positioning as a pioneer in technology and innovation. To resonate with the Egyptian audience and showcase its superiority over competitors, Zanussi enlisted the star power of Nelly Karim, a beloved actress, and Hisham Ashour, a world-renowned squash champion, as brand ambassadors. The campaign aired on TV and rapidly gained traction on social media, enhancing Zanussi’s brand visibility and engagement.

Strategy and Execution:

1. Creative Concept: Focused on “Always Ahead,” emphasizing Zanussi’s advanced technology and innovation, depicted through everyday use by the brand ambassadors.
2. Celebrity Endorsement: Leveraged the appeal of Nelly Karim and Hisham Ashour to attract a wide audience and build trust.
3. TV Commercial: Featured Nelly and Hisham showcasing Zanussi appliances’ latest features, culminating with the tagline “Always Ahead with Zanussi.”
4. Social Media Campaign: Extended the TV commercial’s reach with behind-the-scenes content, personal testimonials, and interactive posts on Facebook, Instagram, and Twitter.